The essence of Ibiza continues to cross borders, and this time it's making a strong impact in one of the world's most demanding markets. The historic Ibizan company Marí Mayans Family has been a protagonist in Anuga Japan 2026, the Leading premium food and beverage trade fair in Tokyowhere its emblematic Ibizan Herbs have sparked considerable interest among professionals and specialized audiences.
Founded in 1880 and currently in the hands of fifth generationThe firm continues to consolidate its international projection thanks to a product that combines tradition, identity and versatilityDuring the fair, held from April 15 to 17, 2026, the Marí Mayans stand, located in the Spanish Pavilion, registered a constant flow of visitors, confirming the appeal of this typical Ibiza liqueur in the Asian market.
One of the highlights has been the sensory reaction of the Japanese public. Even before the tasting, the Aromatic profile The Ibizan Herbs have surprised everyone with their intensity and evocative powerSome visitors have associated its fragrance with sea breezes or fields in bloom, while others have identified aniseed and sweet notes that convey warmth.
This aromatic richness, combined with its artisanal origin with recipes dating back to 1880 and produced entirely in Ibiza, has been key to their excellent reception. Furthermore, their versatility It has attracted particular attention in Japan, where the product fits so well into their traditional consumption as in combinations with soda, lemonade or even with local teas and other proposals cocktail.
The investment in Anuga Japan has also helped advance its growth strategy. The company has established new business contacts and has identified opportunities to expand its presence in the Japanese market, where it already has a presence in areas such as Tokyo, Shibuya, Yokohama or Shonanespecially in high-end leisure and dining venues.
This international momentum is further supported by recent recognition: the Hierbas Ibicencas Familia Marí Mayans have been awarded as Best spirit with Geographical Indication 2025 at the Food Awards of Spainconsolidating its prestige both within and outside the country.
With over 140 years of history, Marí Mayans continues to bring the tradition and flavor of Ibiza to the world, demonstrating that a product with deep roots can continue to evolve and conquer new markets without losing its essence.