Maxi Johal, Chairman of IMI Group and a key figure behind O Beach Ibiza, has represented the island on a global stage. Her participation in the 26th General Assembly of the World Tourism Organization (UN Tourism), held in Saudi Arabia, underlines the growing influence of the entertainment industry on the development of international tourism.
During this high-level meeting, Johal shared a panel with representatives from the United Nations, Universal Music Group and the influential digital creator Khaby lame...in a strategic alliance that seeks to build bridges between music, creativity, and culture. An initiative that highlights the transformative power of entertainment as a tool for global connection, diversity, and economic growth.
"We are living in a Historic moment where creative industries play an essential role in the evolution of the tourism sector“Declared Maxi Johal. His speech reflected a clear vision of how talent, institutions, and brands can come together to design experiences with purpose and impact on a global scale.
From O Beach Ibiza celebrates this achievement as a reaffirmation of its commitment to the innovation, leadership and international collaborationJohal's presence at this global forum highlights the value of its proposal. O Beacha unique fusion of music, art and lifestyle which has positioned Ibiza as a creative epicenter in the Mediterranean.
Known for transforming daytime leisure on the island, O Beach Ibiza continues to project its influence beyond its iconic parties, promoting a global vision that connects entertainment and tourism from a cultural perspective.
