Suma Punto, a pioneer in digital advertising, arrives in Ibiza to manage a spectacular giant LED screen in the heart of Ibiza
About us Sum Point, a true pioneer in digital outdoor advertising throughout the Peninsula, lands on the island to manage the spectacular giant LED screen located in the downtown Paseo de Vara de Rey with Avenida de España nº1 of Ibiza city.
Over 14 years of experience, more than 170 giant screens in 38 provinces and 81 cities throughout Spain and 18 points key in the city of Lisbon, in Portugal, Suma Punto is a company of family origin that has experienced a strong development and is satisfied as undisputed leader in your sector. To give you an idea: 500 top of advertisers in Spain, the 90% works with Suma Punto. Now him first digital alternative LED medium from Spain arrives in Ibiza.
The opportunity to manage the Vara de Rey screen arises, as he explains Antonio M. Cortés, director of the firm, thanks to the contact with Chema García, a renowned professional who has set up important digital projects in Puerto Rico, the US, Europe and Asia, who after two years of negotiations got the relevant licenses for the installation of this impressive screen.
And maybe you remember the stir that was formed two years ago when own Chema García launched the screen for tests without having yet granted the definitive license for advertising exploitation, which is why an article was published in the local press. Suma Punto does not have any relation with those news. In fact, from the company say that they have never acquired the screen without the necessary permits. In November 2017, after two years of negotiations, when in fact buy the screen this one already counts with all the necessary permits.
Located in the heart of Ibiza, in what they like to call in the "ground zero of Ibiza" this giant LED display of 20 m2 is a true milestone in the advertising world of the island. First for your spectacularity and its privileged location that guarantees 3 million visual impacts per year (More than 57.500 people will see it every week!).
Second, for its HD quality, and for the contents it will offer. And, if you missed the Mythical and disappeared Vara de Rey watch, now you will have at your disposal a giant digital clock with the hour and the weather information of the next 7 days, always updated.
But in addition, this screen will be not only an advertising element, but also informativewhere you can find out about the latest interesting news related to the island. News, information about events and parties… The most interesting thing that is happening on the island and always in real time.
Welcome to the future of advertising!
